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Klout! What the Heck is Going On?

Klout Score Widget Error
Klout Score Widget Error

AriesGDIM Erroneous Klout Score

This morning I woke up, checked my blog and almost died.  For some reason my Klout score had dropped from 64 to 31.  My first thought was to remove the widget from my blog. I mean really how can a person like me who prides herself on sharing information about how to market via social media platforms have a Klout score that low?  For those who know what a Klout score is… they would think I was a joke, a fake, a total phony.

What is a Klout score?

Your Klout score is a grade that measures your total influence online.  The larger your Klout score the more influence you have, the larger your audience reach is, and the higher the probability that others will either act on or share your content.  Basically if your have a high Klout score, it shows you are on top of your Internet Marketing “A” Game.   Your Klout score allows you the ability to track your Internet Marketing success across several platforms in one place.  Good idea right?  We Internet Marketers love it.  It tells us how we are doing and where we need to improve; therefore, when it dropped we all fell out of our chairs and wanted to know what the heck was going on.

So what’s going on with Klout?

So then what is going on with the Klout Scores and why did my score drop so drastically?  Well after talking to a few people on Twitter… @anisesmith & @yashvir I found out that Klout was having some issues and they were in the process of fixing it but I needed to know more.  I mean… what really happened and how long would it take for them to correct the issue?  According to Klout’s blog, they were doing their normal morning updating of scores and “Due to the growing dataset size, scoring took longer than expected” and defaulted almost everyone’s score to 1.  Talk about a big ouch.  Klout has offered an apology to all of us who panicked this morning and has assured us they are working

AriesGDIM Klout Score

AriesGDIM Current Klout Score

hard to correct the issues.

In the meantime if you want to see my 64 Klout score you will have to check me out directly on the Klout website where I have been recognized as a “Thought Leader”.  I keep working on it and I’m sure before long I will be up there with @Mashable.

Tami Highbaugh-Abdullah
Creative Marketing Director
Aries – Graphic Design & Internet Marketing

 

© 2011 – 2013, AriesGDIM / Tami Highbaugh-Abdullah. All rights reserved.

AriesGDIM / Tami Highbaugh-Abdullah
AriesGDIM / Tami Highbaugh-Abdullah
Hi I am Tami Highbaugh-Abdullah, IMMS. I am the owner of Aries - Graphic Design & Internet Marketing / AriesGDIM. I have owned and operated my company since 2002 creating small businesses with an opportunity to "Stand OUT" from their competitors with bold professional branding development via print, websites, logo design and online brand management. In August of 2010 I completed my Internet Marketing Masters of Science from Full Sail University. I currently offer Digital Marketing as an additional service from my company. My focus has been on Social Media Marketing via Facebook, Twitter, and Blogging. Other services I offer are Internet Brand Management, Keyword Optimization, Website Usability, & Web Analytics. These services further my company goal and mission which is to assist small to medium sized businesses the ability to "stand out" from their larger competitors and be noticed.
  • http://twitter.com/meganberry Megan Berry

     Hey Tami,

    We apologize for the issues and are still working out these remaining kinks. I want to assure you we are working very hard to ensure this never happens again. Thanks for your patience and belief in Klout. 

    -Megan
    Marketing Manager,Klout
    @meganberry:twitter 

    • Anonymous

      Wow you guys are on it. Thanks for the comment and I am so glad it is a glitch that will be fixed soon. I’m pretty loyal so you don’t have to worry about me going anywhere. :-)

  • Http://www.socmedsean.com

    Klout befuddles me. Are they trying to measure social media activity? Are they trying to measure social influence? Are they trying to be product pimps? At this point, I put zero faith in a Klout score and I have started to disregard those who feel it is any true measure of social media value or worth. I often spend 20-30 minutes explaining to clients that measuring their Klout score is a waste of their time since there are so many more valuable social media metrics.

    Sorry if I sound like a bit of a curmudgeon on this, I’m just tired of people thinking they are better/worse because of their Klout score.

    –Sean

    • Anonymous

      From the time I wrote this blog until a month ago I was totally obsessed with my Klout score and frustrated at not being able to figure out what I can do to keep it at a decent level. It seemed to me that the more meaningless conversations I had about nothing the higher my score would be. Talking about coffee, how rainy the day is, or asking how are you everyday 50 times a day should not increase my Klout score yet it did.

      Recently I said I was done. If I can’t be ranked based on sharing valuable information with my users, having my valuable content retweeted and having focused conversations then it is a waste of my time. I appreciate your comment and I must say…. I totally agree.

  • Anonymous

    “I mean really how can a person like me who prides herself on sharing information about how to market via social media platforms have a Klout score [as low as 31]? For those who know what a Klout score is… they would think I was a joke, a fake, a total phony.”

    I happen to have a Klout score of 31.5 and Klout informs me that I am “effectively using social media to influence [my]network across a variety of topics.” So I think you’re a mean lady from the Internet and I’ve got half a mind to sue you in Massachusetts for cyberbullying.

    • Anonymous

      Thanks for making me laugh John. :-)