Most of my clients are self-employed or small to medium sized business owners. Every business at some point or another goes through a slow period and often in those slow periods my clients panic. If your business is experiencing some down time this is a great time to focus your efforts on attracting new clients…. But how do you do that? Below I will give you a few key steps you can do all year round to constantly attract new clientele.
Keep your clients Happy
Your customers stay with you for a reason so reward them from time to time with discounts. Remind them of how good you are by including them in your company newsletter by sending them information about your latest project, client, or changes in your business such as new products or services. Remember that word of mouth is always your business sales advantage; existing customers will be your biggest brand advocates so keep them happy. (Within Reason)
Value your services
I can’t preach this one enough. If you don’t value your products or services your clients won’t either. Underpricing or undercutting the value of your products and services makes you look desperate. In turn you will attract customers that underpay, don’t pay or are overly demanding. You know what your products and services are worth so price them accordingly. If you want quality customers you have to provide them with quality service and slashing your prices is the worst way to go about accomplishing this goal. Once your clients get used to getting a “Deal”, it will be hard to get them to pay full price later.
Always keep a professional attitude, even when dealing with difficult clients. By being professional your potential clients will understand that you are serious about your business. Do your best to give your office a neat and professional appearance. It is ok to play music or have a television in your office but turn it down or off when your clients arrive.
Be sure to set up your voicemail greeting, give your business name, hours, and a promise to call them back as soon as time permits. Keep your greeting professional and make sure you speak clearly.
Don’t forget to include a business signature at the end of all your communications via email. Include your logo, company name, your name, title, website, office, fax and email address. You can also include social media connections here as well.
Take Ownership in your Brand
Have you ever heard of a company, they have this perfect product you just have to get. You search for them on the Internet and what you find is something you are sure isn’t the company you are looking for? Businesses need to ensure they are taking ownership in their brand. Secure your business name on social media platforms as well as securing your business domain name. This ensures your potential clients can always find you.
Yes, you need to talk about your services or products on social networking platforms. Share images your products or services, mention your clients in posts (get permission), post your offers or sales. Posting sparks conversation and what better way to get others to talk about your business? Social engagement is a huge sales benefit when it is done right. You would be amazed at how many people will remember you when they or their colleagues need your products or services at later date.
Improve your website
Please revamp your website. Your website is your 24 hours sales person, therefore keeping it up to date plays a colossal part in your company reputation. Do some research and make sure your site is at least comparable to your competition. Test your website with friends and family to ensure your website is easy to navigate. (Navigation issues are one of the main reasons websites fail at converting customers.
A professional, up to date website will make potential clients feel more secure about your brand and will absolutely attract new customers. An important fact to consider is that 80% of your customers researched your business online before they ever called you, therefore it is imperative that you set the tone of your customer base at their first touch point… your website.
Don’t be afraid to ask for Referrals
When my clients leave my office I hand them business cards and tell them to please send me anyone they think could use my services. Don’t be too proud to ask for more business, a satisfied customer will be singing your praises and will be more than happy to spread the word about the wonderful company. You can even offer an incentive by giving your client a discount for sending you new business.
There are other simple ways to attract new customers and I invite your thoughts and ideas. Share your tips for attracting new clients/customers.
© 2012, AriesGDIM / Tami Highbaugh-Abdullah. All rights reserved. Copying and reblogging (reposting) this blog or the use of the blog post images are NOT permitted without direct permission of AriesGDIM..