Recently an old client of mine called me. She started a small business back in 2005 and had (us) AriesGDIM design her website and print branding. We lost contact over the years, her life had changed and her business had been put on the back burner. She called me a few days ago to tell me she was ready to get things going again but needed some changes. Though she was no longer in business for herself, I was surprised that she had kept her website up and running. It was amazing to see how much web design had changed over the past 9 years.
She mentioned that images from her website weren’t loading on her cell phone and that the text was too small. I explained to her why her web pages weren’t expanding the way she expected them to and that it was time for an update. She needed a responsive website if she wanted her users to be able to access her site via mobile devices.
Is it time for your brand to have a responsive website? Is upper management debating on updating the company brand site? Do you think your website might be out of date? Has it been 3 years since your last web update? If you are unsure of what your company needs or just don’t understand what a Responsive website is, I’m going to explain a few of the basics of a Responsive website and why it may be time for your company to update.
What is a responsive website?
To put it in general terms, a Responsive website is a site that uses fluid layouts with flexible images and CSS3 media queries that allows a website to render and fit any device it is being viewed on. Font sizes and images change to fit the device on which the website is being viewed. Doing this aids in the users experience allowing them view the website without having to resize the screen to make font legible or scroll over to read the content that is off the page. Responsive sites takes your normal website and your mobile site (for those who have one) and rolls them into one dynamic site that is attractive and totally user friendly regardless of where it is accessed. To get an example of what a responsive website looks like across different mobile devices please see the image below.
Why you need a responsive site?
So why do you need a responsive website for your company? Your company brand, products or services need to be showcased in a responsive website because users are no longer waiting until they get home to their computers to look for what they want. In 2014 mobile device users spent 26% of their time using their phone for social media and another 20% for browsing the Internet. In 2013 the number of mobile devices actually connected, out number the worlds population with a 70% increase in mobile data usage from 2011 to 2012. People are connected, they are communicating, they are browsing, they are shopping and they are purchasing on their cell phones and tablets. Responsive websites are no longer an option they are a necessity for every brand that wants to grab their share of the mobile e-commerce market of users.
Responsive sites allow you to never miss a sale
Responsive sites are built to load fast for mobile devices. Visible calls to calls to action allow users to easily shop, add to cart and purchase via their phones or tablets. In 2014 mobile users accessing the web surpassed desktop users and 67% of those users feel more comfortable purchasing from a site that is mobile friendly than those that aren’t. It is important to remember that users who buy online have most likely visited your brand site 3 or 4 times before actually calling, emailing or purchasing your services or products. Having a mobile friendly site allows users to visit your site, read reviews, and check out product or service details no matter what device they use to access it. Your website is your 24 hour sales person, not having a site that is accessible via a cell phone or tablet reduces your ability to reach a good share of your potential clientele.
How do you know when it’s time to make the change?
If you haven’t updated your site in the last 3 years it is time for you to contact your web designer and discuss the cost of responsive design. The best way to check to see if your site is responsive is by accessing it on your mobile phone. If the font, images and web format does not change to meet the parameters of your mobile device it is time for a change. Making users resize your company site to read content leaves them frustrated. Internet users are quick thinkers and want instant gratification. If your site does not provide users with exactly what they need, they can easily go somewhere else at the click of a link. Don’t lose business because your site isn’t responsive. Lastly if you have a mobile site along with your normal site, it is time for you to merge those sites into one. You will save money and it won’t annoy your users by having to access 2 different websites to get what they need.
For more information on Responsive Web Design take a look at the Infographic below courtesy of The RackSpace Blog. If you have any questions about responsive web design or are considering making the change, feel free to give us a call – 317.345.4182, send us an email or connect with us on Twitter or Facebook. We’d be happy to answer any of your questions.Aries – Graphic Design & Internet Marketing / AriesGDIM Tami Highbaugh-Abdullah Creative Marketing Director 317.345.4182 AriesGDIM.com / AriesGraphicDesign.com @ariesgdim – Twitter AriesGDIM Facebook Google+ AriesGDIM
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