....stop focusing so much on acquiring new customers and start taking better care of the ones you have. Your customers will appreciate it and you will find your customer base grow, not due to your marketing efforts to acquire new ones, but because you know how to take care of the ones you have. A Happy customer will always be your company’s biggest asset.
If you are a small business owner like me, you not only love your clients, you take a personal interest in their successes, their lives, and their family milestones. You want to see them happy, you care about every high and low their businesses go through and you try, as much as you can, to help. We get to know our clients, learn about their children and sometimes even go out for a drink or lunch with them, just to shoot the breeze. It can be hard to set a happy medium between work and friendship when your personal brand weighs so heavily in the balance.