January 15, 2014

Be Authentic but Please Have a Filter

I love personal branding.  I think every small business owner should include a good amount of personal branding in his or her marketing strategy.  New customers […]
December 21, 2012

How to Use Facebook Groups to Generate Traffic

you can also use Facebook groups as a powerful marketing tool, if you’ll just take advantage of the tremendous opportunity. When most businesses hear this idea, they wonder how on earth starting a group could mean anything but more administrative hassle. However, if you are smart about it, your group could be a source of free advertising with minimal effort from you.
June 26, 2012
Professionally designed marketing graphics

9 Marketing Ideas to Improve Apartment Occupancy

I have worked with several apartment complexes over the past 10 years helping them increase occupancy via graphic ads, web design and social media marketing. Below I want to share a few marketing ideas that have proven to be affective techniques to increase occupancy and retain tenants. Although these tips are geared toward property managers, they Apartment Marketing Tips Apartment Marketing Tips can work for any company attempting to increase sales. 1. Professional Graphics Whether it be your brochure, your “move in special”, flyer for your community event, or your website… make sure your branded images are clean cut, attractive, and professional. Professionally designed marketing graphics Professionally designed marketing graphics Using professional looking graphics for your advertising sets the tone for potential tenants and lets existing ones know management is making changes in a positive direction. Professional graphics convey that property management is professional, competent, and care about their apartment community.
June 23, 2012
Happy Clients

Simple Steps To Attract New Clients

Most of my clients are self-employed or small to medium sized business owners. Every business at some point or another goes through a slow period and often in those slow periods my clients panic. If your business is experiencing some down time this is a great time to focus your efforts on attracting new clients…. But how do you do that? Below I will give you a few key steps you can do all year round to constantly attract new clientele.
May 1, 2012

Using Pinterest to Build Brand Trust

I often write about the importance of personal branding for small business owners.  Today I want to share yet another way to help your customers get to […]
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