What is your website doing? Have you thought about this question? Does your website have a purpose? Sometimes companies create websites simply to have an online presence to provide users with more information about their organization. Other times the purpose of a website is to sell products or services in hopes that it will become one of your main sources of income. Whatever the reason may be, you want your website to accomplish its goal, right? If so, you should never give your users a reason to leave your site. Users should be able to find whatever they need on your site within 2 to 3 clicks. Anything more than that will put you at risk of a user going elsewhere to find what they need.