When consulting with my clients who are starting up a new company or are ready for a brand overhaul, one of the first aspects of their brand we discuss is the selection of their company colors. We ask them how they want their customers to feel about their company and their products / services. We then examine how color psychology plays an enormous part in how their clients will react and feel from the first brand touchpoint. This initial experience is key in causing a customer to take the next step in the process of being a potential client to becoming a paying customer.
Colors Affect How We Spend Money
For just a moment think about how color has affected how you spend your money. How often have you purchased a new product based on its packaging? Whether you believe it or not, color played a part in that decision. For instance, food companies often choose Red as their main brand color because they want to grab your attention and get you excited about buying their product. Religious Organizations choose the color purple which represents spirituality and royalty. The Security Company we designed for chose the color blue which represents security and trustworthiness. For our own Branding Company we chose the colors Red, Orange and Yellow; Red for grabbing ones attention, Orange for playfulness, and Yellow for Creativity.
Many companies don’t use a color scale; often brand colors are chosen based on the color selection of other companies in their industry and that works for them… sometimes. Do your homework and consult with a Brand Professional to ensure you choose the right Brand color code for your company. The right color selection can exponentially increase the impact your company brand will have on your customers.Aries – Graphic Design & Internet Marketing / AriesGDIM Tami Highbaugh-Abdullah Creative Marketing Director 317.345.4182 AriesGDIM.com / AriesGraphicDesign.com @ariesgdim – Twitter AriesGDIM Facebook Google+ AriesGDIM
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