You probably already know that you should have a Facebook page specifically for your business or website that is completely separate from any of your personal accounts. If you don’t already know this, take it to heart: get a Facebook page!
What you may not be aware of is that you can also use Facebook groups as a powerful marketing tool, if you’ll just take advantage of the tremendous opportunity. When most businesses hear this idea, they wonder how on earth starting a group could mean anything but more administrative hassle. However, if you are smart about it, your group could be a source of free advertising with minimal effort from you.
What Possible Benefit Can I Get from Using Facebook Groups?
Ask any decent SEO company out there and they’ll tell you that one of the keys to generating traffic to your site is getting the word out to the people who are most likely to be interested in what you have to offer. Think of Facebook groups as just another means to that end.
Let’s suppose that you run a blog about home organization. You blog regularly about inventive ways to store your paperwork, de-clutter your junk drawer, beautify your décor on a budget and generally keep a lovely, tidy house. You’ve noticed that the posts that get the largest response on your blog relate to thrifty, creative and easy solutions for cleaning and organizing.
This is where you can really capitalize on an idea. You can’t make your entire blog’s focus on thrifty cleaning, otherwise you may drive away all of those readers who are interested in décor ideas. What you can do, however, is to create a special Facebook group just for the audience that enjoys cleaning and organizing tips.
First you’ll want to decide on a name for your group. You can name it after your website or blog, but put a little twist on it. Alternatively, you can name it something different altogether. Either way, make sure it’s a name that is relevant to the group so that passersby that might be interested will know what you’re about.
Now, here is the genius of the entire thing: when you set up your group, you get to fill out the info page. Write a little blurb about the point of this group and then be sure that you put information about your site and a link back so people can visit you.
From there, invite your fans and followers to your group and ask them to invite their friends. Start making simple posts and suggestions and others will follow suit. Before you know it, you’ll have a self-sustaining group that only requires the occasional post from you, and your name is being broadcast to thousands of people who would not have found you otherwise.
Adrienne is a blogger and aspiring writer. When she’s not blogging about tech and social media, you might find her practicing her French, whipping up some recipes she found on Pinterest, or obsessing over vintage postcards and stamps.
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