Today I was talking to Anise Smith and Lauren Peterson (Fellow Full Sail University Internet Marketing Masters) regarding Twitter and the whole Twitter game users play of following, being expected to follow back and then later being unfollowed. People do this because some Twitter strategist said that you should…. and it builds a positive follower/follow ratio that looks good. According to the Twitter specialist you should never be following more people than follow you. I say it’s all bull boo boo.
My other Twitter issue is people who follow you and then beg you to follow them back. Maybe you have seen it… the guilt trip message, “I have followed you please follow me back #teamfollowback.” So what you followed me… Now I may have pissed a whole lot of people off by making that statement so let me explain because I love my followers.
A Follow on Twitter should not be based on whether or not someone is following you back. It should be based on the normal things that would cause you to be interested in any person or professional in the first place. I would never claim to be a Twitter expert but this is what I know and what has worked for me thus far (and let me add I’m a baby in the Twitter game only 1 1/2 years old). I follow people based on these 4 basic points.
- A completed profile
- An interesting profile
- Quality Tweets
- Good conversations
Really simple right? By doing this I have made Twitter friends all over the world that I talk to regularly, that have reached out and connected with me on Facebook and Empire Avenue, that share my content, and miss me when I get a little too quiet. Of course as a business owner I want to have a big Twitter following and a gregarious Klout score but what I have now works for me and those that follow me which is great. My Klout score is increasing and everyday I get new followers just by sharing interesting blog posts and my occasional quirky observations.
Often people on Twitter use it in strange ways… and playing the Twitter Follow/Unfollow Game of following people just to unfollow them later in an attempt to keep your follow/follower ratio looking good just seems twisted. If the whole purpose is to engage and build relationships you kind of defeat the purpose. Being authentic, getting to know your followers, is the best way to truly set a solid Twitter foundation. As they say… if you build it they will come.
For more information regarding Twitter Basics you may want to check out Twitter Basics for Noobs.Aries – Graphic Design & Internet Marketing / AriesGDIM Tami Highbaugh-Abdullah Creative Marketing Director 317.345.4182 AriesGDIM.com / AriesGraphicDesign.com @ariesgdim – Twitter Google+ AriesGDIM Indianapolis, IN
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